Responsabilité sociétale des entreprises et engagement des salariés dans le secteurpharmaceutique

This article examines the impact of Corporate Social Responsibility (CSR) practices on employee engagement in the Moroccan pharmaceutical sector, a rapidly expanding strategic field. Using a theoretical framework based on the Vroom, Meyer, and Allen models, the study shows that CSR initiatives distinguish a stimulating organizational culture that strengthens employee engagement. The link between responsible practices and engagement is highlighted through examples. The document highlights the importance of an integrated approach to CSR in human resources management, proposing a rigorous measurement of engagement through qualitative and quantitative indicators. Despite certain challenges related to the local context and the maturity of practices, CSR appears to be an essential strategic lever for attracting and retaining talent. The article concludes by calling for increased longitudinal research and better coordination between public policies, social innovation, and employee engagement.