Factors and trends in the development of the fitness industry in Saint Petersburg

The purpose of the research is to examine the current state and development trends of the fitness services market in St. Petersburg. Research methods and organization. Methods of statistical data analysis and literary sources, scientific generalization, and mathematical statistics were used. The study conducted a statistical analysis of data on the dynamics of fitness service market indicators for the years 2022-2024, the number and structure of fitness facilities, and the number of consumers of fitness services. Research results and conclusions. The analysis of official statistical data has allowed for the identification of factors influencing the dynamics of the fitness services market and trends in the development of the fitness industry in Saint Petersburg.