AGGRESSIVE SPEECH TACTICS IN THE ONLINE REVIEW

The article identifies aggressive speech tactics in Russian-language reviews posted on the Internet. Many Internet reviews are characterized by negative content and are aimed at inducing a negative emotional state in the addressee and changing their opinion about the subject or object in a negative direction, but the repertoire of aggressive tactics used in them has not yet received exhaustive coverage. Using 50 negative reviews from popular Internet sites, direct and indirect tactics of speech aggression are studied: tactics of irony, hostile remarks, accusations, rude demands, insults. It is emphasized that with the help of aggressive speech tactics, speakers express their emotions, describe the object of speech or characterize their state, simultaneously involving the addressee in speech communication and creating the impression of a lively dialogue.