TRENDS IN THE DEVELOPMENT OF THE RUSSIAN LANGUAGE INTHEUSER CONTENT OF MODERN MEDIA

The modern conditions of the functioning of the Russian language contribute to its dynamics, the manifestation of development trends. User-generated content with its looseness, anonymity, and spontaneity is a fertile material for studying the vectors of language development. The purpose of the study is to identify the main trends of the Russian language in such a form of written fixation of oral speech as user content, as well as in the oral speech of participants in live radio and television broadcasts. The theoretical foundations of the research are the provisions on the change, development, evolution of language, the concepts of trends and innovations. The methods of component analysis and comparative analysis are used. The material consisted of recordings of remarks from participants in live studios, comments on Internet articles, material from blogs, chats, and forums over the past 5 years (about 1000 examples). The study shows that the content of users of electronic and “new” media reflects the main trends of the modern language: democratization; economy of speech efforts in the form of zero affixation, truncation, fusion, convolution of a phrase into a lexeme; in the form of analyticism – the immutability of lexemes, expansion of nominatives, strengthening of direct cases; in the form of alignment by analogy.