PROMOTION OF CHILDREN’S PARTIES AT THE CULTURAL CENTER

The article presents a detailed analysis of the practical experience of using video clips on the social network VKontakte (VK) to promote children’s holiday events organized by the municipal cultural center. The specific media promotion strategies used in the creation and distribution of video content are considered. Theimpact of video content on key indicators is assessed: audience reach (number of views, unique users), level of engagement (likes, comments, reposts), as well as a direct impact on increasing attendance at festive events. Based on the analysis and statistical data, specific conclusions have been formulated about the prospects of using VK Clips as an effective and affordable marketing tool for promoting cultural events in municipal institutions. Recommendations on optimizing the content strategy and increasing the effectiveness of video marketing to attract children’s and parent audiences are proposed.