DISCOURSE PRACTICES OF CHOOSING CHARACTERS ANDSTYLISTICS IN MESSAGES IN NON-INSTITUTIONAL TELEGRAM CHANNELS

The purpose of this article is to present the results of the study of frequent discourse practices of choosing characters and stylistic features of messages in some non-institutional telegram channels. The analysis of typical content practices contributes to the study of social network discourse. The work is based on the discourse approach, methods of analyzing discourse practices of media messages constructing in Telegram. The study was carried out on the database of 520 messages for the period from July 2024 to March 2025 in those channels that are mainly devoted to news about Russian and foreign show business, cinema, and sports celebrities. As a result, a tendency to reduce the volume of publications with a simultaneous intensification of the selection of means of emotional impact on the audience was revealed in the field of stylistics. The found features allow us to conclude that messages in entertainment Telegram channels about celebrities often overcome some legislative restrictions for the institutional media content and enjoy greater freedom of choice of lexical and syntactic design of texts, turning to the resources of colloquial and non-systemic language means.