Why Don't They Sew Anymore?—Exploring the Decline of Home Garment Sewing

ABSTRACT This study examines the reasons for decreased home garment sewing and its implications for well‐being. Based on narratives from 395 elderly Finnish crafters, the research explores why many have ceased sewing garments at home. Using qualitative content analysis and the ideal‐type method, the study identifies diverse attitudes toward sewing and reveals various personal, societal, and structural factors contributing to its discontinuation. While sewing can enhance well‐being through creativity and accomplishment, it may also cause frustration and emotional disappointment. Many crafters stopped sewing due to the convenience of cheap, ready‐made garments. Some transitioned to more enjoyable activities like knitting, while others lacked the skills or willingness to continue sewing due to past failures. Positive perceptions of sewing persisted for some, but health and ageing issues restricted their ability to continue. Others hoped to resume sewing in the future. Based on their attitudes and perspectives, former sewers were classified into ideal types: Rationalists, Comfort‐seekers, Unskilled, Traumatised, Too Old and Tired, and Wishful Thinkers. Although sewing can be disempowering, understanding these experiences can support efforts to promote sustainable clothing practices. Enhancing skills, education, and community support may help revive garment making as a meaningful, sustainable, well‐being—enhancing activity.