MENAVIGASI KESEIMBANGAN: WORK-STUDY-LIFE BALANCE TERHADAP KINERJA BISNIS MAHASISWA

In this day and age, students running businesses face complex challenges in maintaining a balance between their work, education, and personal life tasks. The purpose of this study is to explore the impact of work, study and life balance on students' business productivity. This study utilized an explanatory survey technique with a group of entrepreneurial students in Greater Bandung as the sample population. The findings show that the ability to navigate and manage the balance between work, study, and personal life has a major effect on business performance. Factors such as time management, prioritization and social support play a crucial role in achieving the desired balance. These findings can provide valuable insights for students interested in becoming entrepreneurs, teachers, and related parties in designing programs and policies that support a healthy balance. Thus, it is expected to improve students' business performance in a sustainable manner. Keywords: Work-Study-Life Balance, business performance, entrepreneurial students, life balance, time management