PENGARUH MEMORABLE TOURISM EXPERIENCE, KEPUASAN WISATAWAN, DAN AKSESBILITAS PADA MINAT BERKUNJUNG KEMBALI WISATAWAN OBJEK WISATA BATURRADEN

This study aims to analyze the influence of Memorable Tourism Experience, Tourist Satisfaction, and Accessibility on the Revisit Intention of tourists at Baturraden tourist attractions. In this study, two theories are utilized: Community-Based Tourism (CBT) and the Theory of Planned Behavior (TPB). CBT focuses on how local community participation and accessibility affect tourist satisfaction, which in turn contributes to their revisit intention. Meanwhile, TPB explains how tourists' beliefs and memorable experiences influence their intention to return. Using a quantitative approach and data collected from 135 respondents, this study finds that all independent variables have a significant positive effect on tourists' revisit intention. These findings highlight the importance of creating unforgettable tourism experiences and ensuring adequate accessibility to enhance tourist satisfaction, ultimately fostering their interest in revisiting Baturraden. Keywords: Memorable Tourism Experience, Tourist Satisfaction, Accessibility, Revisit Intention