PENGARUH EKSPEKTASI KEUNTUNGAN, PERSEPSI RISIKO, MOTIVASI, DAN MODAL MINIMUM TERHADAP MINAT MAHASISWA BERINVESTASI SAHAM

This study aims to determine the effect of profit expectations, risk perception, motivation, and minimum capital on student interest in investing in stocks. This research includes quantitative research with primary data sources from the distribution of questionnaires with a population of six universities in Purwokerto. The sampling technique in this study used purposive sampling technique with reference to the slovin formula which was used to determine a sample of 90 respondents, due to the use of the snowball formula, the number of respondents who filled in became 116 or 128% of the initial target. The data analysis carried out in this study is descriptive statistical analysis, data quality test (validity test and reliability test), classical assumption test (normality test, multicollinearity test, and hetroskedesticity test), multiple regression analysis, hypothesis testing (f test, t test, and coefficient of determination test) using SPSS software version 25. The results of this study indicate that the variable profit expectations, risk perceptions, and minimum capital partially affect student interest in investing in stocks. The results of research on motivation variables partially have no effect on student interest in investing in shares. Keywords: profit expectation, risk perception, motivation, minimum capital, interest in investing in stocks