ANALISIS EFEKTIVITAS E-WALLET DALAM MENINGKATKAN KECEPATAN PELAYANAN USAHA MIKRO: STUDI KASUS DI CIWARUGA, BANDUNG

In the digital era, e-wallet technology plays a crucial role in enhancing the operational efficiency of micro-enterprises, particularly in speeding up service delivery—a key factor in attracting and retaining customers. E-wallets, as digital payment tools, facilitate quick transactions that reduce wait times and improve customer satisfaction. This study aims to analyze the impact of e-wallet usage on service speed in micro-enterprises in Ciwaruga, Bandung, through a quantitative survey method involving 120 respondents. Data was collected using a Likert-scale questionnaire to measure ease of use, security, convenience, transaction speed, and acceptance of e-wallets in service delivery. The results show that e-wallets significantly improve service speed, with ease of use and transaction speed positively correlating with customer satisfaction. These findings support the idea that adopting e-wallets can be a key factor in strengthening the competitive edge of micro-enterprises in an increasingly competitive market, while also enhancing operational efficiency and supporting micro-enterprise growth in the digital age. Keywords: e-wallet, service speed, micro-enterprises, digital technology, customer satisfaction