Evaluating the Efficiency of Job Search Engines in Metro Manila’s BPO Industry: Insights from HR Professionals on Recruitment and Marketing Strategies

The Business Process Outsourcing (BPO) industry in Metro Manila has emerged as a key driver of economic growth, necessitating innovative recruitment strategies to address workforce demands. This study evaluates the efficiency of job search engines as tools for recruitment, advertising, and marketing within the BPO sector. Using a descriptive-correlation research design, data were gathered from recruitment professionals across nine leading BPO companies in Metro Manila. The findings reveal that job search engines are perceived as highly effective, with a mean efficiency score of 4.51 across all domains. Accessibility, web design, and visitor engagement were identified as significant factors influencing platform efficiency, while pricing showed limited impact. The study also highlights the role of recruitment budgets in enhancing marketing outcomes and organizational visibility. However, challenges such as algorithmic bias, data privacy concerns, and varying levels of user familiarity were noted. Recommendations include optimizing platform features, improving user education, and aligning recruitment budgets with strategic goals.