SUCCESSION MANAGEMENT PRACTICES AS A PREDICATE OF COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM ENTERPRISES: STUDY OF AVERIPRENURSHIP SMES IN OGUN STATE, NIGERIA

In the dynamic context of entrepreneurship, succession management practices is important in the aspect of long-term planning for small and medium enterprises to ensure business continuity and sustainability to drive innovation, create jobs and foster local development. However, this becomes mirage as a result of shifting market dynamics, technological advancements, and evolving customer needs. Previous research inquiries have explored the interplay between succession management practices and the performance of organisations but the outcomes of these investigations have revealed inconsistencies with limited focus on the impact of succession management practices and competitive advantage of Averiprenurship SMEs which thus create gap for further studies Survey research design was adopted for this study and the study population comprised 706 owner and manager Poultry farms in Ogun State, Nigeria.