Strategy for Developing Namata Traditional Village as a Tourist Attraction Culture in Sabu Raijua Regency, East Nusa Tenggara

East Nusa Tenggara Province has beautiful culture, nature, social life, and traditional beliefs. Namata Traditional Village is one of the traditional villages that still maintains its traditions and culture. This study was conducted to analyze the tourism potential of Namata Traditional Village as a cultural tourism attraction and to describe the existence of Namata Traditional Village in Sabu Raijua Regency and to formulate a strategy for developing Namata Traditional Village as a cultural tourism attraction in Sabu Raijua Regency. This study uses a qualitative method approach by using data collection techniques such as observation, interviews, documentation, and literature studies, and using propositional sampling with the determination of 5 informants. The results of this study indicate that Namata Traditional Village has natural tourism potential, tangible and intangible tourism potential, and has a ritual culture that is carried out every month to maintain local customs sustainably, so that a cultural tourism development strategy is formed which will become a benchmark for the success of tourism which becomes an economic, social and cultural benefit.