Unlocking the potential of entrepreneurial ventures through big data analytics and cloud computing: An empirical investigation

The purpose of the current study is to examine the potentials provided by big data analytics and cloud computing in supporting entrepreneurial ventures. Quantitative approach was adopted through utilizing a questionnaire that was self-administered by (333) operational managers within entrepreneurial ventures operating in Saudi Arabia. SPSS was employed to screen and analyze gathered primary data. Results of study indicated acceptance of study hypotheses and confirmed that big data analytics and cloud computing are able to open many potentials for entrepreneurial ventures through big data analytics and its high potentials of informed decision making, and cloud computing along with its scalability and flexibility. The study suggested that entrepreneurs and their teams must have the necessary skills and knowledge. Investing in education and training programs can help entrepreneurs and their teams to stay up-to-date with the latest technologies and best practices in these areas. Further recommendations were presented in the study. Examining the potentials provided by big data analytics and cloud computing in supporting entrepreneurial ventures is significant because it can help entrepreneurs to make informed decisions, enhance the customer experience, increase efficiency, gain a competitive advantage, and drive innovation.