A Study of the Impact of Digital Technology Innovation on Corporate Greenwash Behaviour
The study finds that digital technological innovation has a significant impact on corporate greenwashing behavior. First, technological empowerment enhances the transparency and traceability of corporate environmental information, thereby reducing the motivation for "greenwashing" at its source. Second, in terms of supervision and constraints, digital technology breaks the information asymmetry barrier in traditional environmental governance, forming a dynamic tracking and multi-stakeholder collaborative supervision mechanism for corporate environmental behavior. Theoretically, this study offers new insights into environmental information disclosure and green financial supervision. Practically, the research offers policy implications for government departments to construct a "technology-driven" environmental supervision framework and for enterprises to improve their ESG management systems.
Publication Details
- Journal
- Academic Journal of Business & Management
- Published
- 2025-01-01
- DOI
- https://doi.org/10.25236/ajbm.2025.070709
- Primary Topic
- Impact of AI and Big Data on Business and Society
- Type
- article
- Field-Weighted Citation Impact
- 0.00