A Study of the Impact of Digital Technology Innovation on Corporate Greenwash Behaviour

The study finds that digital technological innovation has a significant impact on corporate greenwashing behavior. First, technological empowerment enhances the transparency and traceability of corporate environmental information, thereby reducing the motivation for "greenwashing" at its source. Second, in terms of supervision and constraints, digital technology breaks the information asymmetry barrier in traditional environmental governance, forming a dynamic tracking and multi-stakeholder collaborative supervision mechanism for corporate environmental behavior. Theoretically, this study offers new insights into environmental information disclosure and green financial supervision. Practically, the research offers policy implications for government departments to construct a "technology-driven" environmental supervision framework and for enterprises to improve their ESG management systems.

Publication Details

Journal
Academic Journal of Business & Management
Published
2025-01-01
DOI
https://doi.org/10.25236/ajbm.2025.070709
Primary Topic
Impact of AI and Big Data on Business and Society
Type
article
Field-Weighted Citation Impact
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A Study of the Impact of Digital Technology Innovation on Corporate Greenwash Behaviour

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Academic Journal of Business & Management
Impact of AI and Big Data on Business and Society
article

A Study of the Impact of Digital Technology Innovation on Corporate Greenwash Behaviour

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Abstract

The study finds that digital technological innovation has a significant impact on corporate greenwashing behavior. First, technological empowerment enhances the transparency and traceability of corporate environmental information, thereby reducing the motivation for "greenwashing" at its source. Second, in terms of supervision and constraints, digital technology breaks the information asymmetry barrier in traditional environmental governance, forming a dynamic tracking and multi-stakeholder collaborative supervision mechanism for corporate environmental behavior. Theoretically, this study offers new insights into environmental information disclosure and green financial supervision. Practically, the research offers policy implications for government departments to construct a "technology-driven" environmental supervision framework and for enterprises to improve their ESG management systems.

Academic Journal of Business & ManagementVol. 7(7)
Openalex Percentile: Top 72%
Impact of AI and Big Data on Business and Society
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