Modern strategies for the promotion of film distribution

Film production and distribution have undergone remarkable transformations in recent years, shaped by technological advances and the evolving consumes' preferences. As the film industry continues to expand globally, understanding the complexity of film distribution has become imperative for filmmakers. The film distribution phase plays a crucial role in determining the success of a film as it involves promoting the film, determining release strategies, distribution channels used and compliance with legal norms. This stage of filmmaking is the least theorized end of the film industry, meaning that researchers often find themselves bogged down in the details of release figures or sales deals, without the theoretical tools that could help them make sense of this unfamiliar terrain by determining the marketing and release strategy of the film.