The Role of Higher Education in Promoting Media Literacy in the Age of Digital Disinformation

Media literacy is not just a popular phrase but a necessity in the contemporary information society, particularly in evaluating information and combating disinformation. This article explores the critical role of higher education in improving students’ media literacy, with a particular focus on universities in Kosovo and North Macedonia. The research methodology employs a mixed approach, combining curriculum analysis, focus groups, and semi-structured interviews to examine current educational practices and institutional challenges. The results show that universities play a key role in developing critical thinking but face obstacles. However, they also have the power to overcome these obstacles. Recommendations include reforming curricula to integrate media literacy, improving teacher training, and promoting interdisciplinary approaches to empower students as informed and responsible participants in the media environment. In conclusion, the findings highlight the need for systemic support in education to develop analytical skills and an ethical attitude towards information in a digital context among young people.