THE COGNITIVE-LINGUASYNERGETIC ASPECT OF THE BLOGOSPHERE IN TELEGRAM IN THE FORMATION OF A MEDIA IMAGE OF A MIGRANT

This article is devoted to the peculiarities of the representation of the media image of migrants in Russian blogs on the digital platform Telegram. In the cognitive-linguistic-synergetic aspect, the digital Telegram environment is considered as an open, nonlinear, unstable media environment, where bloggers are perceived by the audience as leaders of public opinion. The article examines the speech practices of the blogs “Bloody Lady” and “Uncle Slava” when covering conflict-related migration issues. The author comes to the conclusion that unstable media systems (blogs in this article) tend to implement negative feedback in order to suppress microfluctuations and further conceptual development. More stable blog structures implement the concept of positive feedback, which contributes to the strengthening of microfluctuations in the media discursive system, the development and replication of cyclical repetitions that popularize certain ideas in the collective linguistic consciousness.