TYPOLOGICAL DIFFERENCES IN EXPERT AND AMATEUR PSYCHOLOGICAL CONTENT IN THE RUSSIAN-LANGUAGE BLOGOSPHERE

This study examines the characteristics of popular psychological discourse in the digital age, where psychology extends beyond scientific and psychotherapeutic domains. The research focuses on the features of online discourse in the blogosphere, characterized by interactivity, hybridity, emotionality, and simplified information delivery, all of which contribute to the popularization of psychological knowledge. The methodology encompasses a range of methods – including content, discourse, comparative, cognitive-discursive, and computational analyses – and is based on the examination of publications by Russian-speaking bloggers and professional psychologists on social networks (YouTube, Telegram) and specialized platforms. Expert content is identified by authors’ relevant education and scientific level of their publications, while amateur discourse is defined as oriented toward the representation of personal experience and subjective perception. The findings reveal genre and communicative differences between expert and amateur popular-psychological content, alongside the phenomenon of discourse hybridization. This review highlights the significance of the blogosphere as a space for science popularization, the formation of experts’ professional image, and providing of psychological support to users, emphasizing the need for a critical approach to evaluating the quality of psychological content in the online environment.