ANALYSING DISCOURSE OF VIEWER REVIEWS OF THE FILM IVAN VASILYEVICH CHANGES EVERYTHING

The article examines the linguistic features of viewer reviews of the film “Ivan Vasilyevich Changes Everything”. It discusses the genre of film review in the virtual media. The work places emphasis on the subject of discourse. The article indicates the influence of extralinguistic factors of film discourse. It presents the techniques of shocking and language play, the means of artistic expression and figures of speech that implement the strategies of film review authors. The work gives the examples of the strategy of activating images implementing in the reader’s mind. It analyzes the lexical composition of film reviews, indicates the emotional vocabulary prevalence and the paradox in the expression of the author’s assessment. The figurative means are aimed at actualizing the strategy of persuasion “not to watch”. The article dwells on the use of precedent cultural phenomena in film reviews. It concludes about modes prevai ling in film evaluation.