Las tecnologías de la información y comunicación como herramienta para la gestión de los procesos logísticos en los micronegocios

This research presents an analysis of the role of Information and Communication Technologies (ICT) as a tool for managing the logistical processes of microbusinesses in Cali's Commune 19, emphasizing their potential to improve operational efficiency, reduce costs, and strengthen competitiveness in dynamic markets, applicable across various identified typologies. Critical barriers to ICT adoption were identified, including resistance to change, limited digital literacy, and economic constraints, which hinder the implementation of advanced technological tools such as enterprise management software and digital platforms. The study found that although ICT is perceived as a facilitator of logistical transformation, its adoption by microbusinesses in Commune 19 is constrained by the prevalence of traditional practices and inadequate infrastructure. It is concluded that the effective integration of ICT not only optimizes logistical processes but also contributes to the sustainability and economic growth of microbusinesses, establishing technological innovation as a crucial axis for their development and competitive positioning.