The Role of AI Technology in Enhancing Learning Outcomes of University Students: A Case Study of Ghana Communication Technology University (GCTU)

Using artificial intelligence (AI) in higher education has made learning more enjoyable by allowing personal instruction and adaptive learning. However, studies on its deployment in higher education in Ghana remain limited. This study sought to understand how the use of AI technology influences student engagement and performance at the Ghana Communication Technology University (GCTU). Data was obtained by using a descriptive survey design from 185 students through structured questionnaires. The researchers performed a Pearson correlation analysis and linear regression to determine the impact of AI technology integration on student academic aptitude. The study revealed that there is a positive correlation between the integration of AI tech and student engagement, meaning students are more engaged in their studies when AI-driven learning methods are employed. Nevertheless, while integration with AI was able to boost academic performance, the effect was relatively weak, suggesting that the presence of AI on its own does not make such a significant difference to academic success. This study recommends faculty training, AI literacy courses for students, policy frameworks towards AI’s adoption in education. Optimising AI integration in these areas can result in improved student engagement and academic performance while addressing issues of overreliance and ethical questions present in the case of GCTU and other similar institutions. The research will contribute empirical evidence to inform strategic decision-making on educational technology investments by providing insights into the relationship between the use of AI technology and learning outcomes at GCTU. Keywords: AI Technology Integration, Student Engagement, Academic Performance, Ghana