Redefining the Translation Profession: The Impact of Artificial Intelligence

The translation profession has undergone significant changes in recent years due to technological advancements and globalization. These developments have led to the emergence of new roles within the field. This paper explores the impact of automation, particularly the rise of generative artificial intelligence, on translation and examines the evolving role of human translators. It presents the results of a survey conducted as part of a broader international pilot study, reflecting the perspectives of Croatian professional translators, translation students, translation instructors, and other language professionals. By analyzing the implications of artificial intelligence and addressing the ethical issues and concerns associated with the use of new translation technology tools, the study highlights key topics that should be integrated into translation training courses.