Alcohol Promotion via User‐Generated Content on Instagram and <scp>TikTok</scp> : A Content Analysis
The disparity between disclosed (5%) and suspected undisclosed promotional content (10%) highlights transparency and regulatory issues. UGC predominantly carried a celebratory tone, reinforcing a pro-alcohol narrative that influences young users' attitudes towards drinking. Stronger regulatory frameworks, independent monitoring and content transparency tools are urgently needed to mitigate young people's exposure to covert alcohol promotion.
Authors
- Jennifer Browne (ORCID: https://orcid.org/0000-0002-6497-2541)
- Peter Miller (ORCID: https://orcid.org/0000-0002-6896-5437)
- Florentine Petronella Martino (ORCID: https://orcid.org/0000-0001-6718-5239)
- Kathryn Backholer (ORCID: https://orcid.org/0000-0002-3323-575X)
- Nyoman Ehrich Lister
- Matthew Dunn (ORCID: https://orcid.org/0000-0003-4615-5078)
- Alessandro Crocetti (ORCID: https://orcid.org/0000-0001-6561-3703)
- Emma Jane Pristov
Institutions
- Deakin University (AU)
- Victorian Health Promotion Foundation (AU)
Publication Details
- Journal
- Drug and Alcohol Review
- Published
- 2025-09-02
- DOI
- https://doi.org/10.1111/dar.70027
- Citations
- 3
- Primary Topic
- Impact of Technology on Adolescents
- Type
- article
- Field-Weighted Citation Impact
- 12.60
Funders
- VicHealth
- Deakin University