EXPLORING ONLINE SHOPPING HABITS AND PREFERENCES

This research explores the online shopping habits and preferences of consumers, drawing insights from a dataset of 50 primary survey responses. The research investigates different measurements of online retail behaviour, including socioeconomics, stage inclinations, item choices, affecting components in decision-making, and along with client fulfilment levels. Outstandingly, the investigation sheds light on predominant patterns, highlighting the noteworthiness of comfort, reasonableness, and item assortment in forming shopper inclinations. The discoveries emphasize the far-reaching appropriation of online shopping, with stages like Amazon, Flipkart, and Meesho developing as well-known choices among respondents. Moreover, the study uncovers customer needs such as convenient conveyance, solid client benefit, and secure installment choices, emphasizing the significance of trust-building activities and user-centric techniques within the e-commerce scene. Whereas the study presents quick data for businesses looking for to optimize their online retail methodologies. Keywords: Online Shopping, Consumer Behaviour, E-Commerce, Customer Satisfaction.