Evaluating The Role Place Identity on Cultural Tourism Sustainability in Samarinda Weaving Community Using Propensity and Correlation Analysis

This study evaluates place identity's role in sustaining cultural tourism within Samarinda's Weaving Community. Using a quantitative approach, data from 87 weavers were collected (Jan-Feb 2025). The methodology involves a proportion test for initial identity level diagnosis, followed by correlation analysis (Spearman's ρ) to reveal how place identity sub-variables influence cultural tourism sustainability. Findings show over 50% of weavers have moderate place identity, with a significant correlation (ρ = 0.596) to tourism sustainability. These insights suggest strengthening place identity via community engagement and infrastructure support to preserve weaving heritage and boost cultural tourism.