A LOOK AT THE (DE)CONSTRUCTION OF SOCIAL REPRESENTATIONS AND THE (RE)CONSTRUCTION OF IDENTITY IN THE SHREK MOVIE TRILOGY

This research is based on the theory of Social Representations (Moscovici, 2003) and Identity (Hall, 2006) to analyze the cinematographic works "Shrek" (2001), directed by Andrew Adamson and Vicky Jenson, "Shrek 2" (2004), directed by Andrew Adamson, Kelly Asbury, Conrad Vernon and "Shrek the Third" (2007) directed by Chris Miller (LX) and Raman Hui.The general objective of the research is to verify how social stereotypes have been addressed by common sense throughout history and how these phenomena are treated in cinema.As specific objectives, we aim to observe how the (de)constructions of Social Representations and the (re)constructions of Identity of the characters Shrek, Fiona and Enchanted take place.As far as the theoretical-methodological apparatus is concerned, this is a qualitative, interpretative, bibliographical and documentary study of the films mentioned.This corpus is justified by the need to deepen studies on cinema in the classroom and to discuss identity representation.Both Shrek, Fiona and Enchanted had their identities (re) constructed in the course of the narratives, precisely because of the social interactions experienced, the fact that identity is constituted in difference, as well as demonstrating the process of (de)construction of the Social Representations of Prince Charming, the Princess and the Villain of Fairy Tales.