ROLE OF ELECTRONIC GOODS IN SHAPING INDIA’S E-RETAIL SECTOR

The e-retailing landscape in India has undergone a major transformation with the rapid proliferation of internet access, digital payment systems, and increased consumer trust. E- retailing has emerged as a significant player in the retail industry in India. The major cutthroat competition happens between Flipkart, Amazon, and Snap deal. Among various product categories, electronic goods have emerged as one of the most dominant segments. This paper explores the impact of electronic goods on the growth, consumer behaviour, operational strategies, and future potential of e-retailing in India. The study also highlights the role of platforms like Amazon, Flipkart, and Reliance Digital in reshaping purchasing patterns and discusses challenges like returns, logistics and competition. This paper explores the critical role electronic goods have played in accelerating the e-retail boom in India.