AN ANALYTICAL STUDY ON THE ROLE OF OVER-THE-TOP (OTT) PLATFORMS IN ENTREPRENEURIAL MINDSET AND DIGITAL INNOVATION FOR CHHATTISGARH REGIONAL CINEMA.

In the context of regional cinema in Chhattisgarh, this research investigates the revolutionary role that Overthe-Top (OTT) platforms play in promoting an entrepreneurial attitude and propelling digital innovation.Regional filmmakers are adopting creative storytelling and production methods that get over conventional obstacles as a result of the democratization of content delivery.The study looks into how OTT platforms have enabled independent content producers to use niche content tactics and reach larger audiences.This study examines consumer behavior, digital adoption issues, and low-budget filmmaking trends using qualitative interviews and secondary data analysis.Insights for content producers and legislators hoping to support regional culture and economic development through OTT ecosystems are also provided by contrasting Chhattisgarh's cinematic history with that of South India.This research looks at how OTT platforms stimulate digital innovation and entrepreneurial energy in Chhattisgarhi cinema through programs like SR Cinema's local OTT launch and government incentives.They provide filmmakers the ability to innovate, reach a larger audience, and maintain localized narrative by facilitating local content monetization, maintaining linguistic identity, and extending access.