Trust or trend The amplifying effect of brand credibility on online reviews and OEM product purchases
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Authors
- Emmanuel P. Paulino (ORCID: https://orcid.org/0000-0002-6282-6460)
- Paulo Noel Mazo (ORCID: https://orcid.org/0009-0001-0236-1542)
- Anna Liza Aterrado
- Mian Rayray
Publication Details
- Journal
- International Journal of Electronic Marketing and Retailing
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijemr.2025.10073198
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00