The Image of Urban and Rural Space in the Structure of Local Identity of the Youth of Krasnodar Krai

The study examines the image of urban and rural settlements in the structure of local identity among the younger generation of the Krasnodar Krai. It highlights the specific characteristics of the region that determine the nature of the settlements located in it. The concept of “settlement image” and the factors shaping it in the minds of citizens within the specified age group are explored. Based on sociological survey data, a compara-tive analysis is conducted on the peculiarities of how youth in the Krasnodar Krai perceive urban and rural spaces. Using the method of free association, respondent reactions related to their place of residence are iden-tified and grouped. It is revealed that a positive perception of the local territory is characteristic of most re-spondents. The research demonstrates the complexity and multifaceted nature of settlement images in the minds of the youth of the Krasnodar Krai, emphasizing the influence of both objective factors (geography, economy, infrastructure) and subjective factors (personal experiences, social experience, cultural values) on this image. The data obtained are significant for the development of targeted programs and strategies for the development of the region, taking into account the interests of youth.