Perception of security of online shopping on the e-commerce market

<ns3:p>In today's socio-economic realities, each market participant strives to satisfaction their needs. Consumers are looking for offers, online operators and other entities operating on the e-commerce market are looking for solutions that will respond to customer requirements related to price, time, place, etc. From the very beginning of the existence of the online trade market, the subject of discourse and research was to define the method of remote payment and reduce the risk associated with it. Since modern business management is focused on the final recipient, each change in the process of distribution of goods is determined by the recipient himself. Changes in consumer behavior and the scope of their impact force us to search for develop and implement intelligent solutions that, on the one hand, shorten the delivery time of purchased goods, but also offer them safe, effective and easy-to-use solutions related to the implementation of the purchase and payment process. The development of ICT technologies and the digitalization of the economy imply changes in the e-commerce market, thus contributing to the modification of business models and parts of their organization. The aim of the article is to analyze and assess the perception of the security of purchases of e-commerce market participants in Poland, with particular emphasis on the security of digital payments. The study was based on statistical methodology, taking into account secondary data from the reports of the Central Statistical Office, the Ministry of Digital Affairs and industry institutions monitoring the e-commerce market in Poland and taking into account primary data using a survey questionnaire.</ns3:p>