Quantitative Approaches To Halal Practices: A Bibliometric Analysis

This study applies bibliometric analysis to investigate the scholarly landscape of halal practices, particularly identifying research trends, key contributions, and emerging themes. Data from the Scopus database analysed 541 publications from 2020 to 2024. Halal tourism, consumer behaviour, halal certification, and supply chain management are all key areas of study. The data show a consistent growth in research production, with a notable surge in publications in 2024, indicating increased academic and industrial interest. Citation analysis found highly influential papers on halal tourism and supply chain concerns, while keyword co-occurrence analysis identified "halal tourism," "certification," and "consumer trust" as prominent themes. Despite its contributions, the study admits some limitations, such as relying on a single database and excluding non-English publications. The study also emphasizes technology-driven research, such as digital traceability systems and customer sentiment monitoring. These findings highlight the dynamic nature of halal research and its ability to respond to current issues. Future research should focus on under-represented topics such as halal finance, sustainability, and the integration of emerging technology, which will provide more chances to broaden the field's intellectual and practical effects.