A Study on Sustainable Business Growth of Private Telemedicine Businesses in India

This project aims to use the Health Belief Model (HBM) as a foundation to identify the crucial variables that influence the adoption of paid telemedicine services by individuals who reside in India and have access to mobile health. 355 individuals participated in a survey with 30 questions as part of the research to collect information. The statistical analysis of the gathered data was done using exploratory factor analysis. The study revealed that individuals who felt more positively about using technology (ATT) had higher behavioral intent to use paid telemedicine. Individuals who valued using paid telemedicine more had higher perceived benefits (PBs). The findings also showed no significant association between increased Perceived Disease Threats (PDT), the severity and susceptibility of a condition, and an individual’s willingness to use telemedicine. Individuals with higher PBTAs (perceived barriers to action) demonstrated less enthusiasm for paid telemedicine use; higher PBTAs (perceived barriers to action) demonstrated less enthusiasm for using paid telemedicine. Individuals with more positive attitudes towards telemedicine also showed more cues to internal and external action