Digital Folklore and Digital Fieldwork: Researching Online Humour with Its Offline Context in Mind

The digitalization of folklore has transformed the practices of folklorists’ ethnographic fieldwork. Drawing on the experience of collecting digital family humour, the article discusses the peculiarities of digital folklore, its interconnections with oral folklore, and the ways to record and interpret it. As context is an important dimension for folklore interpretation, the analysis suggests ways to collect both the content of digital folklore and its offline contexts by combining various fieldwork methods.