Consumer animosity, product quality judgement, and boycott behavior: mediating role of negative emotions – China and Vietnam

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Publication Details

Journal
Asia Pacific Business Review
Published
2025-09-01
DOI
https://doi.org/10.1080/13602381.2025.2551001
Citations
1
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
2.07
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article

Consumer animosity, product quality judgement, and boycott behavior: mediating role of negative emotions – China and Vietnam

Mustafeed Zaman, Viet Quoc Cao, Tan Vo‐Thanh
1 citations
Asia Pacific Business Review
Consumer Behavior in Brand Consumption and Identification
2.07
article

Consumer animosity, product quality judgement, and boycott behavior: mediating role of negative emotions – China and Vietnam

Mustafeed Zaman, Viet Quoc Cao, Tan Vo‐Thanh
article en
1 citations

Abstract

No abstract available for this paper.
Asia Pacific Business Review
University of Economics Ho Chi Minh City (VN)
Openalex Percentile: Top 10%
Consumer Behavior in Brand Consumption and Identification
2.07
DOISourceOpenAlex
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Consumer animosity, product quality judgement, and boycott behavior: mediating role of negative emotions – China and Vietnam — Mustafeed Zaman, Viet Quoc Cao, et al. · Asia Pacific Business Review (2025) | TGRS Research Map | TGRS