Questioning the Political Strategies of Sleman DPRD Candidates: A Study of the Failure of Golkar Party Female Legislative Candidates in the 2024 Elections

This study analyzes the failure of political strategies used by female candidates from the Golkar Party in the 2024 Sleman Regency DPRD elections, focusing on cultural and structural challenges that impeded their success. The research method employed is a qualitative descriptive literature study, with data collected through primary and secondary sources. This study focuses on new female candidates, particularly those from the Golkar Party, and examines the reasons behind their failure to secure a seat in the legislative body. The findings highlight the ineffectiveness of campaign strategies, such as door-to-door visits and traditional media use, which failed to resonate with female voters' specific concerns. Cultural barriers, including deeply rooted patriarchal norms and a lack of resources such as funding and media access, further limited their campaign impact. This study underscores the need for voter empowerment through political education, particularly for women, to highlight the importance of electing representatives who can effectively address gender-specific issues. In conclusion, this research offers insights into the challenges faced by female candidates and provides recommendations for improving political strategies that promote female political participation and representation