Green Communication: Bridging Sustainability and Employee Engagement

Green communication has emerged as a significant momentum in organizational practices turning green and ensuring more levels of employee engagement. Through the inclusion of green messages, work site sustainable practices, and transparent reporting of environmental action, organizations increase employees' feelings of belonging and purpose. The research examines the conceptual connection between green communication and employee engagement, supported by literature reviews and cases. The research has established that green communication enhances trust, motivation, and commitment and ultimately organizational performance. Keywords: Green Communication, Employee Engagement, Sustainability, Organizational Commitment

Authors

Publication Details

Journal
International Scientific Journal of Engineering and Management
Published
2025-09-02
DOI
https://doi.org/10.55041/isjem.eseh032
Primary Topic
Knowledge Management and Sharing
Type
article
Field-Weighted Citation Impact
0.00
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article

Green Communication: Bridging Sustainability and Employee Engagement

B. Aishwarya, M HARIPRIYA, S JULIET SILVIYA
International Scientific Journal of Engineering and Management
Knowledge Management and Sharing
article

Green Communication: Bridging Sustainability and Employee Engagement

B. Aishwarya, M HARIPRIYA, S JULIET SILVIYA
article en

Abstract

Green communication has emerged as a significant momentum in organizational practices turning green and ensuring more levels of employee engagement. Through the inclusion of green messages, work site sustainable practices, and transparent reporting of environmental action, organizations increase employees' feelings of belonging and purpose. The research examines the conceptual connection between green communication and employee engagement, supported by literature reviews and cases. The research has established that green communication enhances trust, motivation, and commitment and ultimately organizational performance. Keywords: Green Communication, Employee Engagement, Sustainability, Organizational Commitment

International Scientific Journal of Engineering and ManagementVol. 04(09)
Openalex Percentile: Top 73%
Knowledge Management and Sharing
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