Governance Performance of Pokdarwis in Cipada Tourism Village, Cikalong Wetan Sub-District, West Bandung Regency

Tourism villages are increasingly recognized as models of sustainable and community-based tourism; yet, their success largely depends on the effectiveness of governance. This study evaluates the governance performance of Pokdarwis (Tourism Awareness Groups) in Cipada Tourism Village, West Bandung Regency, from the perspective of visitor satisfaction. Using a quantitative descriptive design, data were collected from 105 visitors via structured questionnaires and analyzed using descriptive statistics. The findings reveal that visitors positively perceived the village's cultural uniqueness and environmental cleanliness, while infrastructure and informational signage were rated lower. Overall satisfaction, emotional happiness, and revisit intention were high, with hospitality and cultural immersion serving as the strongest drivers. Governance reflections suggest that Pokdarwis has been effective in mobilizing community participation and preserving cultural authenticity, but faces challenges in infrastructure provision and interpretive communication. The study concludes that visitor satisfaction serves not only as an outcome but also as a feedback mechanism for governance performance. Practical recommendations include improving infrastructure, enhancing interpretive communication, diversifying tourism products, and strengthening partnerships through the Penta Helix model. This research contributes to tourism governance literature by empirically linking visitor satisfaction to local governance performance in rural contexts.

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Publication Details

Journal
Journal of Tourism Sustainability
Published
2025-08-30
DOI
https://doi.org/10.35313/jtospolban.v5i2.161
Primary Topic
Community-based Tourism Development and Sustainability
Type
article
Field-Weighted Citation Impact
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article

Governance Performance of Pokdarwis in Cipada Tourism Village, Cikalong Wetan Sub-District, West Bandung Regency

Sumaryadi, Odang Permana, Anang Sutono, Wisnu Rahtomo et al.
Journal of Tourism Sustainability
Community-based Tourism Development and Sustainability
article

Governance Performance of Pokdarwis in Cipada Tourism Village, Cikalong Wetan Sub-District, West Bandung Regency

Sumaryadi, Odang Permana, Anang Sutono, Wisnu Rahtomo, Hari Ristanto
article en

Abstract

Tourism villages are increasingly recognized as models of sustainable and community-based tourism; yet, their success largely depends on the effectiveness of governance. This study evaluates the governance performance of Pokdarwis (Tourism Awareness Groups) in Cipada Tourism Village, West Bandung Regency, from the perspective of visitor satisfaction. Using a quantitative descriptive design, data were collected from 105 visitors via structured questionnaires and analyzed using descriptive statistics. The findings reveal that visitors positively perceived the village's cultural uniqueness and environmental cleanliness, while infrastructure and informational signage were rated lower. Overall satisfaction, emotional happiness, and revisit intention were high, with hospitality and cultural immersion serving as the strongest drivers. Governance reflections suggest that Pokdarwis has been effective in mobilizing community participation and preserving cultural authenticity, but faces challenges in infrastructure provision and interpretive communication. The study concludes that visitor satisfaction serves not only as an outcome but also as a feedback mechanism for governance performance. Practical recommendations include improving infrastructure, enhancing interpretive communication, diversifying tourism products, and strengthening partnerships through the Penta Helix model. This research contributes to tourism governance literature by empirically linking visitor satisfaction to local governance performance in rural contexts.

Journal of Tourism SustainabilityVol. 5(2)
Bandung Institute of Technology (ID)
Openalex Percentile: Top 69%
Community-based Tourism Development and Sustainability
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Governance Performance of Pokdarwis in Cipada Tourism Village, Cikalong Wetan Sub-District, West Bandung Regency — Sumaryadi, Odang Permana, et al. · Journal of Tourism Sustainability (2025) | TGRS Research Map | TGRS