POLITICAL COMMUNICATION AND GLOBAL MEDIA IN CONDITIONS OF A HIGH CONFLICT OF THE WORLD

Article discusses the problems of political communication of the 21st cent. against the background of a recording number of conflicts in the world since the Second World War. The peculiarities of the media coverage of hybrid wars for different target groups are studied using the example of the Russian-Ukrainian war.Global media coverage of conflicts should be more accessible to the audience in order to raise awareness among the world community. The Russian-Ukrainian war has become an indicator of the civilizational choice of countries that directly or indirectly support the “attacker” or the “defender”. After the full-scale Russian invasion of the territory of sovereign and independent Ukraine on Feb. 24, 2022, the perception of Ukraine around the world has changed. Stories about the heroic defense and protection of the Armed Forces of Ukraine, the resilience of the Ukrainian people dominated the news content of the world media. Thanks to the wide coverage, the process of rethinking the role of Ukraine in the formation of a new system of international security has started. Ukraine needs to continue empowering its information presence in the world because of Russian disinformation.Political communication in the 21st cent. have to be aimed to promote the idea of the global peace to reduce the world’s conflictness by means of improvement of the efficiency of interaction of political actors and media on the international level. For deterrence, political actors have to use properly the tool of “soft power” without the use of weapons, as well as be able to use force to instantly neutralize aggression. World’s peaceful institutions have to unite their efforts to minimize security risks for humanity.