THE PHENOMENON OF DIGITAL REALITY: THE HUMANISTIC DIMENSION OF HUMAN IDENTITY TRANSFORMATION IN THE CONTEXT OF POSTHUMANISM

The article examines the phenomenon of digital reality as a new ontological form of human existence in the twenty-first century, focusing on the transformation of human identity in the posthumanism era. The aim of the study is to identify the key mechanisms of changing perceptions of humanity, subjectivity, corporeality, and self-awareness under the influence of digital technologies, virtual environments, and algorithmic structures.The methodological basis of the study is an interdisciplinary approach that combines the philosophy of posthumanism, media theory, cultural studies, and elements of critical analysis. The relevance of the study is due to the rapid digitalization of all spheres of life, which requires a rethinking of the anthropological foundations of human existence. The scientific novelty lies in a comprehensive analysis of the interaction between the subject and the digital environment as a factor in the formation of new forms of identity and consciousness.The study analyzes such phenomena as the creation of virtual avatars, social networks as a space for constructing the “digital self”, algorithmizing of behavior and choice. The author considers the change in the concept of corporeality, in the context of hybridization of humans with technology. The author identifies the main risks of the posthumanism era: loss of subject autonomy, fragmentation of identity, and dominance of algorithms over conscious choice. At the same time, the author outlines possible strategies for preserving humanistic guidelines, including the development of critical digital consciousness, ethical regulation of interaction with technology, and strengthening cultural reflection.The practical significance of the work lies in the formation of philosophical and ethical foundations for a responsible attitude towards digital technologies, which can be applied in the educational, cultural, social, and media spheres. The presented theoretical positions contribute to the development of new humanitarian strategies in the digital age.The conclusions emphasize the need to revise the classical conceptions of man in the context of digital transformation and the importance of preserving moral subjectivity in the posthuman era.