Engage-wl-2527-Gendered Media And Effectiveness Of India’s Legislative Response

In recent years, alongside the expansion of the media and related industries, there has been a rapid pace of technological advancement, social change, and the waning of some traditional systems of authority and control. Social transformation and representation in the media are closely related. Both ancient and contemporary societies rely heavily on the media for the development and dissemination of social understanding and social imagery.Therefore, it is argued that the media can be used as "an instrument," a potent and adaptable one, to persuade people to adopt particular socially acceptable modes of belief and understanding. However, an analysis of the gender dimensions present in society reveals that the media falls short of fulfilling its function.The media has an enormous impact on gender issues as well, which are one of the most significant challenges of our time. Among manychallenges with gender disparity, major concern is the objectification of women. The purpose of this paper is to analyze the concept of objectification of women in media and explore effectiveness and lacunas of the present legal regime in India.