Pengaruh Tax Avoidance Dan Profitabilitas Terhadap Nilai Perusahaan Dengan Moderasi Kenaikan PPN

The financial performance of mining companies in Indonesia has shown signs of pressure, resulting in a decline in corporate profits. This indicates a high selling expense burden, which is likely attributable to the increase in Value Added Tax (VAT).This study investigates the effect of tax avoidance and profitability on firm value, with the Value Added Tax (VAT) increase as a moderating variable. A quantitative approach was employed using secondary data from 26 mining companies listed on the Indonesia Stock Exchange during 2023–2024. The data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA). The results show that tax avoidance has no significant effect on firm value, while profitability has a significant positive effect. The VAT increase significantly affects firm value and weakens the positive impact of profitability, but it does not moderate the relationship between tax avoidance and firm value. These findings suggest that under changing fiscal policy, profitability remains the primary determinant of firm value, whereas tax avoidance strategies are less effective. This study implies that companies should focus on operational efficiency and sustainable profitability rather than relying on aggressive tax-saving strategies.