Yatra360: Building a Smart, Inclusive, and Culturally Aware Tourism Platform

Tourism applications are no longer limited to providing booking services; they must serve as intelligent companions for tourist that guide, personalize, and build trust. This paper introduces Yatra360, a tourism platform designed for India that blends AI-powered personalization, and cultural intelligence underpinned by privacy-aware governance. Using a structured review of academic work from 2019–2025, the study synthesizes contributions from both international research and Indian scholars in areas such as usability, recommendation systems, multilingual integration, and tourism marketing. Insights are translated into a conceptual framework for Yatra360, with design implications addressing accessibility-first principles, explainable recommendations, multilingual pipelines, cultural representation, and trust-building through real-time alerts. By mixing local and global perspectives, Yatra360 is positioned as a culturally grounded and technically robust model for the next generation of tourism platforms.