Do Chinese individuals prefer interdependence? Preference-expectation reversal in China

Traditionally characterized by interdependence, Chinese culture is shifting toward greater independence as Western influences grow. Previous research on Japan, another interdependent culture, has demonstrated “preference-expectation reversal” (Hashimoto & Yamagishi, 2015), where individuals prefer independence but expect others to prefer interdependence. This study investigates whether this reversal also occurs in China. Chinese participants (N=144) completed an online survey. The findings showed that participants overestimated others’ evaluations of interdependent individuals and underestimated their positive evaluations of independent individuals. Additionally, participants viewed their ideal self as more independent than the self they perceived others to have, indicating a preference-expectation reversal in China. The study discusses “cultural lag” as a possible explanation.

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Publication Details

Journal
THE JAPANESE JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY
Published
2025-09-01
DOI
https://doi.org/10.2130/jjesp.2502
Primary Topic
Decision-Making and Behavioral Economics
Type
article
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article

Do Chinese individuals prefer interdependence? Preference-expectation reversal in China

Koichi Iwata, Hiroshi Shimizu
THE JAPANESE JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY
Decision-Making and Behavioral Economics
article

Do Chinese individuals prefer interdependence? Preference-expectation reversal in China

Koichi Iwata, Hiroshi Shimizu
article en

Abstract

Traditionally characterized by interdependence, Chinese culture is shifting toward greater independence as Western influences grow. Previous research on Japan, another interdependent culture, has demonstrated “preference-expectation reversal” (Hashimoto & Yamagishi, 2015), where individuals prefer independence but expect others to prefer interdependence. This study investigates whether this reversal also occurs in China. Chinese participants (N=144) completed an online survey. The findings showed that participants overestimated others’ evaluations of interdependent individuals and underestimated their positive evaluations of independent individuals. Additionally, participants viewed their ideal self as more independent than the self they perceived others to have, indicating a preference-expectation reversal in China. The study discusses “cultural lag” as a possible explanation.

THE JAPANESE JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGYVol. 65(2)
Kwansei Gakuin University (JP)
Openalex Percentile: Top 71%
Decision-Making and Behavioral Economics
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Do Chinese individuals prefer interdependence? Preference-expectation reversal in China — Koichi Iwata, Hiroshi Shimizu · THE JAPANESE JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY (2025) | TGRS Research Map | TGRS