La nueva generación de administradores: desafíos, oportunidades y necesidades emergentes en Ecuador

The field of Administration in Ecuador has undergone significant transformations due to economic, technological, and social chan- ges. This study explores the current and future needs of professionals in this area, within an increasingly globalized and competitive context. The main objective is to identify emerging demands in the Administration discipline, providing insight into the challenges and opportunities faced by students and practitioners, as well as the key competencies required to thrive in today's labor market. The research follows a quantitative and descriptive methodology, employing intentional and non-probabilistic sampling. Data were collected from scientific databases and relevant documents issued by national and international institutions. The findings emphasize the importance of holistic and innovative education in management, with a strong focus on soft skills and efficient resource utilization. Companies must embrace technological modernization and automation to boost productivity. Additionally, technological education and applied research are essential to cultivate leaders and entrepreneurs who contribute to national economic development. As the role of administrators evolves in response to digitalization and globalization, continuous curriculum updates and lifelong learning are crucial to ensure professionals are equipped to meet future challenges and capitalize on new opportunities in the field.