Students' Purchase Intention of Street Food in front of De La Salle University - Dasmariñas Cavite

This study examined the factors that influence students' buying intentions for street food. A quantitative descriptive research design was employed to assess students' purchasing intentions toward street food in front of De La Salle University - Dasmariñas Gate 1. The study utilized convenience sampling, with 371 respondents consisting of undergraduate, masters, and doctoral students. Data were collected through an online survey using a Four-Point Likert Scale questionnaire. Statistical tools are weighted mean and Analysis of Variance (ANOVA) T-test. The findings revealed that perceived food quality and convenience significantly influenced students' buying intentions, while perceived food value also played a crucial role. Demographic factors, such as age and monetary allowance, affected purchasing intentions. The research underscored the importance of food quality and convenience in shaping students' street food purchasing intention, suggesting that vendors should prioritize these aspects to enhance customer satisfaction and loyalty. Findings extend to street food vendors and policymakers, emphasizing the need for improved food safety standards and marketing strategies that cater to the preferences of student consumers.