Enhancing Students’ Academic Performance in Marketing Management through Student-Led Presentation Discussions

Business education plays a vital role in shaping future professionals by equipping them with the essential skills and competencies required to deal with the economic, managerial, and entrepreneurial landscapes.However, different teaching strategies may not fit all aspects of college learners.This study aimed to investigate the effectiveness of Student-Led Presentation Discussions in enhancing students' academic performance in Marketing Management.The study utilized a mixed method approach through action research.This study took place in one of the higher education institutions in Ozamiz City.There were 22 number of marketing management 3rd year students through purposive sampling.The study utilized a researcher-made test and Minitab statistical software, with tools such as mean, standard deviation, t-test, and thematic analysis.The study revealed the following findings:(1) Students' performance did not meet expectations before using the Student-Led Presentation Discussions strategy; (2) Students' performance improved significantly after using the Student-Led Presentation Discussions Strategy.They performed satisfactorily; (3) Students' performance differed significantly before and after adopting the Student-Led Presentation Discussions Strategy; and (4) There are other observed improvements among students after using the Student-Led Presentation Discussions Strategy.Furthermore, using a student led discussion strategy improves students' academic engagement in marketing management class.This supports the recommendation to use this method of instruction to improve students' academic engagement.