NAVIGATING CULTURAL CHANGE IN ORGANIZATIONS: STRATEGIC HRM INSIGHTS

Organizational culture continues to be a pivotal determinant of business performance, shaping individuals' cognition, behavior, and collaboration.This paper reexamines the significance of fostering a resilient culture in response to recent global disruptions, such as the COVID-19 pandemic, generational changes in the workforce, and the rise of automation.Employees increasingly demand a people-centered approach that prioritizes trust, empathy, flexibility, wellness, and inclusion.This study investigates how organizations can strategically align cultural values with human resource management practices to ensure sustained organizational success.